95% of women prefer iNOA to any other hair color they’ve tried
- 43% Less Hair Porosity
- All hair patterns preserved, including curls
- High-impact, long-lasting color
- Clinicallyt proven, 20% more scalp hydration
Dia color reverses melanin loss effects for 6 weeks of gloss color
- 3x more shine.
- Up to 70% grey coverage.
- 100% true-to-tone color.
- Up to 92% natural-origin ingredients